The process
How a podcast tour works, step by step
Last updated: November 2026
An Ace Branding podcast tour starts with a strategy session and a tour map, then moves to your guest interviews. After you purchase a tour, Ace Branding’s head of podcasting meets you to understand your message and audience, then builds a map of podcasts that fit, so every booking has a reason to be there.
What are the steps of a podcast tour?
There are five steps from first call to first interview. Ace Branding does not publish a fixed timeline or episode count, so the pace of each step is something to confirm on your consultation call.
Book a consultation
Start on the Ace Branding contact page. The call is where you describe your goals, ask about pricing and guarantee terms, and decide whether a podcast tour is the right service for you.
Purchase your tour
Once you choose a tour, onboarding begins. Ace Branding states that it does not require a retainer.
Strategy session with the head of podcasting
Your first working session is with Ace Branding’s head of podcasting. You share your story, your topics, and the listeners you most want to reach.
Your tour map
Based on that call, the head of podcasting creates a tour map of podcasts that align with your brand, message, and industry.
Guest interviews
You appear as a guest on the shows on your tour map. Each episode is released on that show’s own schedule.
Why the strategy session comes first
Ace Branding’s branding process begins with what it calls the Blueprint: defining your core message. The firm compares it to building a house. You would not build without a blueprint, and you should not build a brand without a clear strategy for who you are, who your ideal audience is, and how you will capture their attention. In Ace Branding’s words, clarity is the foundation of everything. On a podcast tour that clarity does two jobs. It tells the head of podcasting which shows belong on your tour map, and it gives you the three or four topics you will return to in every interview. Guests who arrive knowing their message tend to give more focused, more quotable answers.
How to prepare for your guest interviews
Ace Branding publishes an interview prep video and a consultation prep video on its website, and asks people to watch the consultation video before a PR strategy session. Beyond that, a few habits help any guest. Write down your core topics and a short story for each. Know the one thing you want listeners to do afterward, such as visiting your website. Test your microphone and find a quiet room if the interview is remote. Listen to an episode of each show before you record, so you know the host’s style. Then share each episode with your own audience when it is released.
How is a podcast tour different from the Ace Branding press process?
Press features follow a separate, written process. Ace Branding publishes it as seven steps, and the key difference is approval: nothing is submitted until you approve the final draft.
- Complete the press questionnaire and schedule an interview.
- Editorial staff write the first draft.
- The editing cycle continues until your team approves the final draft.
- The final draft goes to the contributor.
- The contributor submits it for approval with the publication.
- Once approved, the publication publishes the article.
- Once published, the link goes live.
On a podcast you speak live, so your control comes from preparation rather than editing. See podcast tour vs press features for a full comparison, or return to the main guide to podcast tours for thought leaders.
Common questions
- What happens after I book a podcast tour with Ace Branding?
- Your onboarding begins with a strategy session with Ace Branding’s head of podcasting. Based on what you share on that call, the head of podcasting creates a tour map of podcasts suited to your message and audience. Ask during your consultation for the specific steps and timing that apply to your tour.
- What is a podcast tour map?
- A tour map is the plan of podcasts Ace Branding builds for your tour after the strategy session. It reflects the topics, audience, and goals you share on that call. Think of it as the itinerary for your guest appearances, chosen to match your niche rather than a generic list of shows.
- How does Ace Branding choose which podcasts I appear on?
- Shows are chosen to align with your brand, message, and industry. Ace Branding describes placing guests on top podcasts and influential shows within their niche, so the audience values their expertise. The choices start from the strategy session, where you explain your story, your topics, and the listeners you want to reach.
- What do I talk about on a podcast tour?
- You talk about the expertise, story, and ideas you want listeners to associate with you. Ace Branding’s process starts by defining your core message, a step it calls the Blueprint, because clarity about who you are and who your audience is shapes everything else. Your strategy session sets the topics you bring to each show.
- How many podcasts are on a tour?
- The number of shows depends on the tour you choose and is set with Ace Branding during your consultation. The firm does not publish a fixed episode count on its website. Ask how many bookings your tour includes, how they are scheduled, and what counts as a completed appearance before you commit.
- How long does it take to get booked on podcasts?
- Ace Branding does not publish a booking timeline on its website. Timing depends on the shows on your tour map and each host’s recording schedule. Ask for an expected timeline during your consultation, and keep in mind that episodes are released on each show’s own publishing calendar.
- Can I do a podcast tour from home?
- Many podcast interviews are recorded remotely, so guests can often take part from home or an office with a decent microphone and a quiet room. Formats differ from show to show, and some hosts prefer in-person recording. Ask Ace Branding about the recording format for each appearance on your tour map.